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PAC
by Jeremy Bailey

Can gender norms and beauty standards be destabilized through technology? Filter dysmorphia refers to feeling shame after using Augmented Reality (AR) filters. So many have sought plastic surgery that social media companies have banned these effects. But bans fail to address social forces that create normative desires and they uphold conservatism that discourages innovation that may enhance contra-normative confidence. 

PAC is the world's first contra-normative AR cosmetics! We believe that everyone should have access to an AR fantasy version of themselves, and if they need it, the support and health resources to live confidently in reality too. Our motto is: magic for all!

In the PAC online launch event on February 4th 2022, the audiences had a chance to preview the new contra-normative AR looks by local and global artists, including Shawné Michaelaine Holloway (Chicago), Cibelle Cavalli Bastos (Brazil/Berlin), Alla Popp (Russia/Berlin). New surprise collaborations were announced by Heran Genene (Toronto), followed by an approachable hands-on workshop hosted by Jeremy Bailey on how to create and share your own AR look.

Are you curious to discuss and learn how to create and share your own contra-normative AR cosmetics look?
Register here to attend the next workshop on March 26th 2022.

Website: www.pacbeauty.xyz

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